Ruth & Radiance Brand Guidebook

For this project, I created an imaginary company and developed a comprehensive brand standards manual to expand its identity. I created Ruth and Radiance, a snack, beverage, and wellness company that is dedicated to supporting breast cancer research, education, and care, helping women everywhere receive the resources and hope they need to thrive. Ruth and Radiance’s brand guidebook outlines the brand’s visual and verbal identity, providing lucid standards for logo usage, color palette, typography, patterns, signage, and digital assets. It serves as a cohesive reference to ensure that every design reflects the same amount of sustainability, empowerment, and care Ruth and Radiance puts into their brand.